Adobe Max - A Mixed Media Immersive Experience

Creating content for a variety of screens across the show from the massive main stage opening spectacle to the vibrant community park experience.

Drawing on inspiration from the show's key art, a tapestry of textures and playshapes created by the talented folks at Buck, Pretty Damn Sweet created an original opening film that energized the audience. With thousands of artists in attendance from all over the world, we wanted to showcase a variety of disciplines, while paying homage to the creative power of Adobe’s tools in our central design story.

Our film was process-driven, showcasing the tools and techniques of the digital journey of the makers. Bounding boxes, anchor points, characters made of design elements…this entire video was one big nod to the design process. Our favorite part of this project was turning the exploration and development imagery into core art in the final product. Wireframe passes of the character running made it into the start of the run cycle to land the message that art is about process not product. We used screen recordings of layer selections, bad glitched renders that would otherwise hit the trash bin, happy accidents thoughtfully discovered, as well as comps with hundreds of layers to imitate all of the above.

This was just an absolute joy to make, and every time we watch the film we’re reminded of everything we love about the work we create.

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