FanDuel - Re-imagining the Universe of FanDuels App

Reimagining the world of FanDuel with two thirty second adverts for their new app.

I was brought on my IAMSTATIC in Toronto to design and animate all the visuals for FanDuels 2 x 30 second adverts of their app in a fresh and exciting 3D space, capturing the excitement and vibrancy of sports and casino betting, in worlds that felt as much fun as they did high end.

The campaign needed visually striking graphics that brought various app scenarios to life, providing an immersive experience for potential users. By positioning these 3D adverts across multiple platforms, the project aims not only to capture attention but also to communicate the app's unique features, including live betting options and interactive game stats, effectively positioning the application at the forefront of the competitive betting market.

Casino - Live Dealers & Slots & Games

Sports - Live Betting

Sports - Player Prop Tracking

Finally, some R&D! - Explorations with layouts, materials, designs and abstract compositions

Credits

Client - FanDuel
Agency - IAMSTATIC
Producer - Cathy Jefferies, Nicole Labbe
Creative Director - Julia Deakin
Art Direction - Jon Mayes
Design & Animation - Jon Mayes

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