Underdog - Re-imagining the Universe of Underdog

Reimagining the world of Underdog with a series of campaigns visualizing Prediction Markets, Fantasy League, March Madness, NBA Playoffs, and more.

I directed all the visuals for Underdogs adverts for their apps and campaigns in a fresh and exciting 3D space, capturing the excitement and vibrancy of sports and casino betting, in worlds that felt as much fun as they did high end.

The campaign needed visually striking graphics that brought various app scenarios to life, providing an immersive experience for potential users. By positioning these 3D adverts across multiple platforms, the project aims not only to capture attention but also to communicate the app's unique features, including live betting options and interactive game stats, effectively positioning the application at the forefront of the competitive betting market.

Casino - Live Dealers & Slots & Games

Sports - Live Betting

Sports - Live Betting

Finally, some R&D! - Explorations with layouts, materials, designs and abstract compositions

Credits

Client - FanDuel
Agency - IAMSTATIC
Producer - Cathy Jefferies, Nicole Labbe
Creative Director - Julia Deakin
Art Direction - Jon Mayes
Design & Animation - Jon Mayes

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