Underdog - Building the Universe of Underdog

Building a new visual universe for the world of Underdog with a series of campaigns visualizing Prediction Markets, Fantasy League, March Madness, NBA Playoffs, and more.

I directed all the visuals for Underdogs adverts for their apps and campaigns in a fresh and exciting 3D space, capturing the excitement and vibrancy of sports fantasy league and betting, in worlds that felt playful as as well high end.

The campaign needed visually striking graphics that brought various app scenarios to life, providing an immersive experience for potential users. By positioning these 3D adverts across multiple platforms, the project aims not only to capture attention but also to communicate the app's unique features, including live betting options and interactive game stats, effectively positioning the application at the forefront of the competitive betting market.

UX-UI Designs of the Predictions 6-BOX app screens from Figma

Underdog App - App Design IN 3D

March Madness - Video Spot

UX-UI Designs of the Predictions 6-BOX app screens from Figma

Tracking 3D design and animation

Parlay - Cards

All Sports - Predictions 6BOX

Sizzle Reel

Finally, some R&D! - Explorations with layouts, materials, designs and abstract compositions

Credits

Client - Underdog
Agency - BEZI
Creative Director - Jon Mayes
Art Direction - Jon Mayes
Design & Animation - BEZI Team

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